Beat the market giants – 6 strengths every startup brand should utilise In the era of consolidation, there are plenty of challenges for emerging brands and startups. It’s why Brand Hatch exists. From our experience with multi-brand conglomerates, we know how to stand out as a small business and how to leverage your advantages. Britain…
The billion dollar ‘Influencer’ industry won’t grow into a mainstream marketing channel. Things are changing.
Your chances of closing down within the first few years are around 50%. Anyone who says they can guarantee success is lying. You’re only as good as the talent behind the brand, the product/service itself, and the market conditions at launch. However, there are some golden rules every start-up must observe.
After Channel 4’s research into sponsorship effectiveness, we explore the evolution and implications of Association Marketing and what it can do for brands.
In essence, the successful use of social media for your brand is the correct use of: authenticity. time. context. form. message. call to action. resource.
Apple achieved something extraordinary. They achieved price inelasticity in a market that is price elastic. However, they just pushed their luck.
Military strategy can guide us as marketers and brand owners. A brand entering a new market must draw lessons from the history books. Here is an example.
Social Media and Branded Content have become more than buzzwords in the marketing communications industry. It’s become integral to any marketing plan.
Brand Purpose has become a valuable marketing tool for companies. We explore why, how it’s done well, and when it can go wrong. Click here to read more.