Category Archives: Uncategorized

7 rules when you’re launching a startup brand

Brand Equity, Brand Positioning, Brand Purpose, Marketing Strategy, UncategorizedBy Josh Jalloul November 15, 2017 1 Comment

Your chances of closing down within the first few years are around 50%. Anyone who says they can guarantee success is lying. You’re only as good as the talent behind the brand, the product/service itself, and the market conditions at launch. However, there are some golden rules every start-up must observe.

Has Brand Trust overtaken Brand Love?

Brand Affinity, Brand Positioning, Consumer Trust, Influencer Marketing, Marketing Communications, Marketing Strategy, UncategorizedBy Josh Jalloul October 27, 2017

After Channel 4’s research into sponsorship effectiveness, we explore the evolution and implications of Association Marketing and what it can do for brands.

Why a brand with purpose beats a brand with budget

Brand Equity, Brand Positioning, Brand Purpose, Content, Marketing Communications, UncategorizedBy Josh Jalloul June 23, 2017

Brand Purpose has become a valuable marketing tool for companies. We explore why, how it’s done well, and when it can go wrong. Click here to read more.