How David can beat Goliath
Beat the market giants – 6 strengths every startup brand should utilise In the era of…
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Influencer Marketing – Boom or Bust?
The billion dollar ‘Influencer’ industry won’t grow into a mainstream marketing channel. Things are changing.
7 rules when you’re launching a startup brand
Your chances of closing down within the first few years are around 50%. Anyone who says…
Has Brand Trust overtaken Brand Love?
After Channel 4’s research into sponsorship effectiveness, we explore the evolution and implications of Association Marketing…
Social Media Marketing: an essential guide for all brands
In essence, the successful use of social media for your brand is the correct use of:…
Why Apple just pushed their luck, and it will mark their decline
Apple achieved something extraordinary. They achieved price inelasticity in a market that is price elastic. However,…
Market Entry Strategy: What Barbie and War Have in Common
Military strategy can guide us as marketers and brand owners. A brand entering a new market…
The Pros and Cons of Social Media and Branded Content
Social Media and Branded Content have become more than buzzwords in the marketing communications industry. It’s…
Why a brand with purpose beats a brand with budget
Brand Purpose has become a valuable marketing tool for companies. We explore why, how it’s done…