The billion dollar ‘Influencer’ industry won’t grow into a mainstream marketing channel. Things are changing.
In essence, the successful use of social media for your brand is the correct use of: authenticity. time. context. form. message. call to action. resource.
Social Media and Branded Content have become more than buzzwords in the marketing communications industry. It’s become integral to any marketing plan.
Brand Purpose has become a valuable marketing tool for companies. We explore why, how it’s done well, and when it can go wrong. Click here to read more.