Influencer Marketing – Boom or Bust?
The billion dollar ‘Influencer’ industry won’t grow into a mainstream marketing channel. Things are changing.
Social Media Marketing: an essential guide for all brands
In essence, the successful use of social media for your brand is the correct use of: authenticity. time. context. form. message. call to action. resource.
The Pros and Cons of Social Media and Branded Content
Social Media and Branded Content have become more than buzzwords in the marketing communications industry. It’s become integral to any marketing plan.
Why a brand with purpose beats a brand with budget
Brand Purpose has become a valuable marketing tool for companies. We explore why, how it’s done well, and when it can go wrong. Click here to read more.