Category Archives: Brand Equity

7 rules when you’re launching a startup brand

Brand Equity, Brand Positioning, Brand Purpose, Marketing Strategy, UncategorizedBy Josh Jalloul November 15, 2017 1 Comment

Your chances of closing down within the first few years are around 50%. Anyone who says they can guarantee success is lying. You’re only as good as the talent behind the brand, the product/service itself, and the market conditions at launch. However, there are some golden rules every start-up must observe.

Why Apple just pushed their luck, and it will mark their decline

Brand Equity, Brand Positioning, Consumer Technology, Marketing StrategyBy Josh Jalloul September 26, 2017

Apple achieved something extraordinary. They achieved price inelasticity in a market that is price elastic. However, they just pushed their luck.

Why a brand with purpose beats a brand with budget

Brand Equity, Brand Positioning, Brand Purpose, Content, Marketing Communications, UncategorizedBy Josh Jalloul June 23, 2017

Brand Purpose has become a valuable marketing tool for companies. We explore why, how it’s done well, and when it can go wrong. Click here to read more.