Your chances of closing down within the first few years are around 50%. Anyone who says they can guarantee success is lying. You’re only as good as the talent behind the brand, the product/service itself, and the market conditions at launch. However, there are some golden rules every start-up must observe.
Apple achieved something extraordinary. They achieved price inelasticity in a market that is price elastic. However, they just pushed their luck.
Brand Purpose has become a valuable marketing tool for companies. We explore why, how it’s done well, and when it can go wrong. Click here to read more.