Beat the market giants – 6 strengths every startup brand should utilise In the era of consolidation, there are plenty of challenges for emerging brands and startups. It’s why Brand Hatch exists. From our experience with multi-brand conglomerates, we know how to stand out as a small business and how to leverage your advantages. Britain…
Your chances of closing down within the first few years are around 50%. Anyone who says they can guarantee success is lying. You’re only as good as the talent behind the brand, the product/service itself, and the market conditions at launch. However, there are some golden rules every start-up must observe.
After Channel 4’s research into sponsorship effectiveness, we explore the evolution and implications of Association Marketing and what it can do for brands.
Apple achieved something extraordinary. They achieved price inelasticity in a market that is price elastic. However, they just pushed their luck.
Brand Purpose has become a valuable marketing tool for companies. We explore why, how it’s done well, and when it can go wrong. Click here to read more.