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Category Archives: Brand Positioning

Startup Brand Marketing

How David can beat Goliath

Brand Positioning, Marketing Communications, Marketing StrategyBy Josh JalloulApril 17, 20193 Comments

Beat the market giants – 6 strengths every startup brand should utilise In the era of consolidation, there are plenty of challenges for emerging brands and startups. It’s why Brand Hatch exists. From our experience with multi-brand conglomerates, we know how to stand out as a small business and how to leverage your advantages. Britain…

Startup Brand Guide | 7 Rules | Brand Hatch Marketing Consultancy | Blog

7 rules when you’re launching a startup brand

Brand Equity, Brand Positioning, Brand Purpose, Marketing Strategy, UncategorizedBy Josh JalloulNovember 15, 20171 Comment

Your chances of closing down within the first few years are around 50%. Anyone who says they can guarantee success is lying. You’re only as good as the talent behind the brand, the product/service itself, and the market conditions at launch. However, there are some golden rules every start-up must observe. 

Brand Hatch Marketing Consultancy | Blog | Association Marketing | Brand Love versus Brand Trust

Has Brand Trust overtaken Brand Love?

Brand Affinity, Brand Positioning, Consumer Trust, Influencer Marketing, Marketing Communications, Marketing Strategy, UncategorizedBy Josh JalloulOctober 27, 2017

After Channel 4’s research into sponsorship effectiveness, we explore the evolution and implications of Association Marketing and what it can do for brands.

Brand Hatch Blog: Apple decline

Why Apple just pushed their luck, and it will mark their decline

Brand Equity, Brand Positioning, Consumer Technology, Marketing StrategyBy Josh JalloulSeptember 26, 2017

Apple achieved something extraordinary. They achieved price inelasticity in a market that is price elastic. However, they just pushed their luck.

Brand Hatch Blog: Brand Purpose over Brand Budget - Proud Whopper

Why a brand with purpose beats a brand with budget

Brand Equity, Brand Positioning, Brand Purpose, Content, Marketing Communications, UncategorizedBy Josh JalloulJune 23, 2017

Brand Purpose has become a valuable marketing tool for companies. We explore why, how it’s done well, and when it can go wrong. Click here to read more.

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