Ethical Marketing Doctor | ESG Consultancy

The ethical marketing doctor (EMD) is an ESG consultancy that integrates breakthrough Ph.D research in ethical communications & behaviour with 15 years of award-winning industry experience. EMD is a division of Brand Hatch Ltd.

It’s time for research-based theory and application that actually works in the most illusive and nuanced field of Marketing in today’s landscape. Getting it right is priceless, getting it wrong could cost you dearly.

Winner of Best ESG Brand Strategy and Communications Consultancy (Global 100 Awards, EMG Publishing, 2023 & 2024). Best CEO (The Strategist Awards, 2024). Best Brand Communications Consultancy in London (Media Innovator Awards, 2021, Corporate Vision) and Best SME Brand Strategy Consultancy (Acquisition International, 2020). Best MA/MBA thesis (UK): Green Advertising Effectiveness in the Energy Sector (Worshipful Company of Marketors, 2011). 8 agency-affiliated advertising awards for campaigns across all sectors and media channels (2012-2016).

The Ethical Marketing Doctor is the creator and proprietor of breakthrough research tool, BCOT®: the World’s First and only ‘Over-claimer’ Detection Technique for accurate Survey results: click here to learn more.

Consumers are informed and have the lowest trust levels in history. lets stop the glorified rhetoric and buzzwords.

its time to create tangible comms strategies that actually work – rooted in pioneering research and award-winning experience

Practitioners and Scholars are detached, operating in their own siloes.

Diluted conceptual theory trickles down into Marketing Departments and Agencies, producing ineffective strategies and implementation. Academic research is meant to be actualised in real world scenarios. Breakthrough research in the field has meant that a more effective approach to ESG Communications is finally here.

THE ONLY CONSULTANCY IN THE WORLD TO OFFER OUR MARKET-CHANGING PROPRIETORY RESEARCH TOOL (JOCQⓡ) THAT REDUCES SOCIAL DESIRIBILITY BIAS AND INCREASES CONSUMER DATA ACCURACY ON ETHICAL ATTITUDES, INTENT AND BEHAVIOUR.

ESG Communications and Strategy is the biggest long-term challenge facing advertisers today, due to the paradigm shift in consumers’ ethical mindfulness and the mandate by the UN’s ESG development goals to corporations and nation states alike.

The delicate and nuanced field of ESG Marketing requires high level academic and industry skills.

VERY FEW BRANDS SUCCEEED IN THIS ENDEAVOUR – RELY ON A PUBLISHED ACADEMIC AND AWARD-WINNING MARKETER WITH THE CONFIDENCE TO TELL YOU ‘NO’ WHEN OTHERS WON’T.

The Ethical Marketing Doctor is award-winning academic and marketing veteran Josh Jalloul.

In addition to his core research, Josh has lectured at University of Southampton and Westminster Business School. He’s a peer reviewer for the Association of Consumer Research, published scholar (European Academy Annual Conference, 2023) and a member of the Research Group for Inclusive and Sustainable Business at Westminster Business School.

Josh is a contributor for Ethical Consumer Magazine and regularly featured in National News UK, Drum, CampaignLive, Retail Gazette and Media Week.

Invest in the most important Marketing challenge of the decade by clicking here to contact The Ethical Marketing Doctor

The biggest issue in this space is the risk of consumer backlash because of poor messaging and communications. Rooted in advanced doctoral research, the Doctor can make significant contributions to the marketing of your ED&I and Sustainability initiatives – no matter the size of your company or scope of the brief.

CLICK HERE to chat with the Ethical Marketing Doctor about how to leverage and properly communicate:

Your existing efforts in prosocial and pro-environmental spheres through congruency and target audience analysis.

Aid in identifying the more effective CSR and sustainability initiatives to enter, and how to communicate these with your consumer base.

Josh has been heavily focused on Ethical Communications and Consumer Behaviour since 2008 when he worked on prosocial campaigns for the Home Office (Government Comms). Josh has worked on a number of prosocial and sustainability campaigns for the world’s biggest brands. His passion for Sustainability Marketing began over a decade ago when he pitched and implemented one of the first content-led, award-winning and record-smashing ESG campaigns that was rolled out globally by this $13bn brand. His nationally awarded 2010 MA thesis on Green Marketing Effectiveness in the Energy Sector by the Worshipful Company of Marketers. Now, his doctoral research promises breakthrough findings that will change the way we consider motivations of ethical behaviours and devise strategic communications.